App Store Submissions Process - an Analogy
Here’s a fun game for you to play:
Think of a number
7
(2 weeks later) Wrong. Think of a number.
23
(2 weeks later) Wrong. Think of a number.
erm. Can I have a clue ?
Sometimes, this is exactly what it feels like trying to submit an iPhone app to the App Store.
You can submit your app, and after a wait of two weeks or more, find that it’s been rejected because of a problem with the metadata - for instance, the keywords. Your only option is to alter the metadata and re-submit, starting the review process again. From scratch. With absolutely no idea if you’ve got the answer right or not this time.
It’s madness.
